# LingoCast mini brand guide

## Brand idea

LingoCast turns a fleeting conversation into something people can remember and learn from. The identity balances human warmth with capable technology.

## Logo

The coral speech bubble contains five audio bars. The tail points forward to suggest that each conversation continues as learning. Use the full logo when space allows and the mark alone for favicons and app-icon exploration.

- Clear space: at least half the mark width on every side.
- Minimum full-logo width: 120 px on screen.
- Do not recolour individual waveform bars or stretch the artwork.

## Colour

| Token | Hex | Use |
|---|---|---|
| Warm cream | `#FFF8EE` | Main background |
| Paper white | `#FFFDF8` | Cards and raised surfaces |
| Deep indigo | `#211C4B` | Headlines and core text |
| Coral | `#FF6B5F` | Primary action and brand mark |
| Dark coral | `#E95349` | Hover and emphasis |
| Apricot | `#FFC98B` | Warm supporting shapes |
| Lavender | `#B7A9D9` | Learning and transcript accents |
| Sage | `#8DB3A4` | Trust and privacy accents |

## Type

- Display: Fraunces 600. The production CSS falls back to Iowan Old Style, Palatino and Georgia when web fonts are unavailable.
- Interface and body: Inter 400–800 with system sans-serif fallbacks.
- Traditional Chinese: Noto Sans TC, PingFang TC, Microsoft JhengHei, sans-serif.

## Voice

Warm, direct and quietly optimistic. Explain complex technology through the benefit to a real conversation. Avoid claiming perfect translation, professional interpreting equivalence or guaranteed learning outcomes.

## Photography and illustration

Use editorial portraits of people genuinely facing and listening to each other. Combine warm natural skin tones with restrained paper-collage shapes. Never place sensitive transcript content in marketing imagery.